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Friday, December 28, 2018

History of 'Sabyasachi'

'Sabyasachi' a very trendy name, which has enrolled itself into 2018's India most Trending Words Catalog.......is one of 2018 most talked about word... What is Sabyasachi.. How is it... Why is it so famous.....

To know the answer of all these questions we have to go back to 1990s the era of modernisation of India... where new infrastructural developments were taking place.... Urban hubs were developing like anything .. era of Famous Communal riots in India.....Foreign Countries were putting their interests in 'India', while all this was happening in the background...... Somewhere in Kolkata , you would see a person that would forever change the traditional wear customs of India......

Sabyasachi Mukherjee a middle-class family boy graduated from NIFT(National Institute of Fashion Technology) and opened up his eponymous label under the workforce of 3 people.. After earning an internship with Georgina van Etzdorf , he returned back to India, retailing at all major stores here.....

In 2002, Sabyasachi Mukerjee participated at the India Fashion Week which got positive feedbacks from the press. During the spring of 2003, he made his first international runway, with the "Grand Winner Award" at the Mercedes Benz New Asia Fashion week in Singapore, which paved his way to a workshop in Paris by Jean Paul Gaultier and Azzedine Alaia. In his collection "Kora" at the Lakme Fashion Week 2003, he used unbleached and hand woven fabrics with Kantha and other hand embroideries

In 2006, Sabyasachi’s debut Spring Summer collection’07 at New York Fashion Week earned him critical acclaim and his label started selling world-wide. The essence of this collection was based on folklore, glamour, simplicity, modern architecture and intricate detailing. There was a marked influence of paintings from the seventeenth and eighteenth century like Brueghel, Claude Monet and others. He used dark jeweled colors with muted shades accentuated with subtle texturing and indigenous embroidery. He is the only Indian designer to be a part of all three leading fashion weeks: New York, Milan and London. Sabyasachi believes that the unique positioning of Indian designers is due to the exclusivity of his homeland with its rich history and culture. He believes that Indian designers bring a flavor to the west that is no longer perceived as only exotic but also a rich blend of individuality and sensitivity.




In 2012, the designer styled a calendar for which Bollywood actress Neha Dhupia dressed up as famous painter Frida Kahlo,[13] who has been the designer's inspiration for the Grand Finale at WIFW Autumn-Winter 2011 where the models walked the ramp wearing Frida Kahlo-esque rose headbands and wire-rimmed glasses
Sabyasachi also made its firm mark in Bollywood as Anushka Sharma wore a pale pink lehenga and Virat Kohli wore an ivory raw silk sherwani in their glamorous wedding.....
Also, Latest in 2018 Deepika Padukone wore a red lehenga and Ranveer Singh wore an red raw silk sherwani designed by Sabyasachi at their high-profile wedding....

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